How can furniture retailers successfully prepare for the digital future?

This question was at the heart of porta Möbel's thoughts in 2019. The answer was found in a transformative corporate strategy based on a digitally enhanced business model. A strategy that not only addresses current challenges, but also prepares for future opportunities in digital retail. The focus was on implementing modern and scalable eCommerce solutions and embrace Omnichannel Commerce. The well-established company found a trustworthy partner in foobar Agency to realize this vision together.

The strategic vision provided the central guidelines. The challenge was to develop an implementation strategy that both took into account the company's needs and quickly created added value for the end customer.