Autonomous systems are reshaping digital commerce not as a technical detail, but as a strategic shift. As purchase decisions are increasingly delegated, business models, success metrics, and the role of brands in eCommerce begin to change fundamentally.

In this session, Philipp Krueger explores how commerce is evolving from a “browsing model” toward an environment in which digital agents prepare, negotiate, and execute decisions. The focus is not on distant visions, but on realistic developments and their implications for businesses today.

The talk also examines the technological foundations of autonomous commerce systems: Which standards and interfaces are required for systems to interact securely and reliably? And how prepared are retailers, platforms, and payment providers in practice?

The session concludes with organizational and governance perspectives. How much autonomy is reasonable? Who defines the rules? And how can companies maintain control, transparency, and trust when machines act on their behalf?

A session for decision-makers who want to understand Agentic Commerce as a strategic foundation for future decisions.

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