"Attended the eCommerce Tech Forum for the first time and was impressed by the concise talks, the networking opportunities, and the professional organization. Highlights included the sessions on chatbots vs. salesbots, edge computing, and MACH multibrand strategies. A successful event with valuable insights and new connections. I’ll definitely be back."
— Konrad Güßbacher, eCommerce Architect at ifm
Philipp Krueger
Executive Director Strategy & Commerce - foobar Agency
Workshop Speaker
Michael Schultheiss
VP Product & Technology - reMarkable
Workshop Speaker
Carsten Schüerhoff
Experte für digitale Geschäftsmodelle/ Innovation & Wachstum - IBP
Workshop Speaker
Ralf Mietschke
Senior Channel Sales Manager - Fastly
Workshop Speaker
Maximilian Meier
Management Consultant & Practise Lead „agiles Arbeiten“ - IBP
Workshop Speaker
David Schuh
CEO - Thorit
Workshop Speaker
Matthias Dietrich
CEO & Founder - foobar Agency
Host and Workshop Speaker
For years, growth was the only metric that mattered — fueled by cheap capital and bold moonshot visions. But in today’s reality of tighter margins and greater cost awareness, efficiency has become just as critical as growth. At the same time, the rapid rise of AI reopens a fundamental question: make or buy? What should be built in-house, what can be sourced externally, and how does AI change the equation altogether?
In this interactive workshop, we’ll explore proven strategies and practical approaches for designing Product and Tech organizations that deliver both performance and efficiency.
Key content:
Many retailers invest in loyalty programs, but their reach and impact often remain limited. The integration of mobile payment technology with artificial intelligence has the potential to generate significant added value, including reduced costs, enhanced relevance, and increased margins.
In my presentation, I will demonstrate how retailers can develop loyalty apps with payment and AI capabilities to enhance customer loyalty.
Key content:
In this workshop, we'll walk you through how to create a consistent customer experience — from first point of contact to building long-term relationships. We'll use examples to show how HubSpot, as a central customer platform, helps connect eCommerce, apps, and services seamlessly.
Here are the main questions to consider:
Security in eCommerce isn't a special topic — it's the basis for performance, trust, and growth. In this session, we'll show how typical threat scenarios can be identified and mitigated with little effort — before they become a problem.
We'll talk about:
If you're interested in learning how to think securely, quickly, and resiliently about eCommerce today, this is for you.
AI-supported prototyping makes it possible to create clickable prototypes and connect real systems in days instead of weeks. Studies show up to 50% faster development cycles and significantly shorter time-to-market. But prototypes are not finished software—code quality, processes, and integrations remain crucial. AI is a turbocharger, not a replacement—and we'll prove it on stage.
Key messages:
A lot of eCommerce companies have already tried out their first AI applications, but the business benefits are often hard to measure. In this presentation, we'll show how agile principles can help you create real value from promising ideas. We'll use concrete examples and an interactive exercise to work out how AI initiatives in eCommerce can be led to success in a structured, user-centered, and iterative way.
Here's what you'll take away from this session:
"What impressed me most about the forum was its open atmosphere. I immediately got into conversation with others, was able to exchange honestly about current challenges, and took away not only valuable insights but also connections that will last well beyond the event itself."
— Ludwig Schirmer, Head of B2C Europe @AIR
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We look forward to hearing from you.
Matthias Dietrich, Founder & CEO
