Matthias Dietrich
Host
CEO & founder of
foobar Agency
Andreas Kuchenbecker
Speaker
Management Consultant at Iskander Business Partner
Domenico Cipolla
Speaker
Co-CEO at Xentral ERP
Mario Lenz
Speaker
Chief Product Officer at Hygraph
2025 is a year of contrasts in e-commerce: customers expect seamless, personalised experiences - at the same time, margin pressure, logistical complexity and geopolitical uncertainties such as trade conflicts are noticeably increasing. What's more, growing competition and increasing fragmentation of sales channels make it impossible to ‘keep it up’.
In his keynote speech, Domenico Cipolla, Co-CEO of Xentral ERP, addresses precisely these macro and micro trends - and shows how companies can counter them strategically and operationally.
Based on the findings from Xentral's collaboration with over 1,800 retailers, Domenico will show how modern companies can automate their commerce processes across channels, scale growth and remain operationally flexible.
He sheds light on:
Domenico Cipolla is Co-CEO of Xentral ERP. With management experience at YFood and Home24 and as a partner at Freigeist Capital, he has first-hand knowledge of the requirements of fast-growing companies. His focus is on scalable systems that allow companies to grow sustainably even in uncertain times.
Products? Becoming increasingly interchangeable.
Experiences? Stay.
In an increasingly crowded marketplace, creating sustainable customer experiences is the only way for companies to differentiate themselves.
But if you want to create customer experiences in eCommerce, you cannot stop at the online store and reduce customer centricity to conversion and checkout. It is crucial to consider the entire customer journey - from initial search, order and delivery to returns and customer service.
In his keynote, Andreas Kuchenbecker will outline the key levers that companies can use to make this journey customer-centric and consistent:
Andreas Kuchenbecker is a Management Consultant and Practice Lead CX at Iskander Business Partner, a multi-award-winning hidden champion for customer management issues. His focus is on the definition and implementation of CX concepts as a lever for the (digital) transformation of companies towards customer centricity.
In the eCommerce of tomorrow, customers no longer interact with websites – they delegate their intent to AI-powered agents. These agents search, compare, personalize and purchase – automatically, intelligently and efficiently. The traditional user journey is being replaced by a new, invisible interplay of headless CMS, commerce platforms and agentic AI.
In his keynote, Mario Lenz explores how commerce processes, content structures and user interaction are fundamentally shifting – and what companies can do today to prepare for this new reality.
He will cover:
Mario Lenz is CPTO at Hygraph. He has spent many years shaping product and platform strategies in the B2B SaaS space – with a strong focus on user-centric solutions that make technology tangible and enable sustainable growth.
Please note: the talks will be held in German.
We look forward to hearing from you.
Matthias Dietrich, Founder & CEO
