For two years now, the eCommerce Tech Forum has been bringing together the eCommerce community that is shaping the future of commerce. Whether it's a compact event, curated exchange, or strategic impetus: this is where knowledge is created that informs decisions – combined with contacts that are relevant for sustainable growth.
Focus on AI, architecture, performance, operating model & CX, and more.
A maximum of 40 participants per event – to ensure genuine conversations take place.
All content, cases, and discussions are focused on digital commerce.
"Attended the eCommerce Tech Forum for the first time and was impressed by the concise talks, the networking opportunities, and the professional organization. Highlights included the sessions on chatbots vs. salesbots, edge computing, and MACH multibrand strategies. A successful event with valuable insights and new connections. I’ll definitely be back."
— Konrad Güßbacher, eCommerce Architect at ifm
Compact sessions with clear points of view and a focus on what works in eCommerce.
Open questions and new perspectives – a format that enables genuine dialogue.
Encounters with people who face similar challenges.
Carefully designed setting with selected content and clear moderation.
A relaxed atmosphere that makes conversations easier to start—and longer lasting.
Limited places so that exchange does not get lost, but can take place.
The eCommerce Tech Forum creates a framework in which orientation emerges and priorities become clearer. The discussions, ideas, and perspectives have an impact far beyond the event itself—they help participants make more informed decisions, steer initiatives in a more targeted manner, and better understand changes within their own companies. It is a compact moment of focus that can have a lasting effect in a dynamic eCommerce landscape.
Two dates, one curated format. Details on the schedule and lineup will be published as soon as the content has been finalized.
Date: March 5, 2026
Location: Munich, foobar Agency Office
Date: May 21, 2026
Location: Munich, foobar Agency Office
"What impressed me most about the forum was its open atmosphere. I immediately got into conversation with others, was able to exchange honestly about current challenges, and took away not only valuable insights but also connections that will last well beyond the event itself."
— Ludwig Schirmer, Head of B2C Europe @AIR
Efe von Thenen
CEO & Founder of "Besser werden", Strategic Advisor of ECDB, Host & Speaker of E-Commerce Expo in Berlin
Michael Schultheiss
VP Product & Technology at reMarkable
Björn Ognibeni
Chief Practical Visionary - CoFounder ChinaBriefs.io & XRLab@MCM - formerly CEO BuzzRank, now powered by dpa.
Jochen G. Fuchs
Ressortleiter KI, Tech & Commerce at W&V, Tech journalist and analyst specializing in digital commerce and artificial intelligence
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We look forward to hearing from you.
Matthias Dietrich, Founder & CEO
