Segmüller

As a leading furniture retailer in Germany, Segmüller faced a pivotal challenge stemming from its own success in eCommerce: rising expectations from digitally savvy customers demanded an enhanced online experience. The existing platform could no longer deliver the performance, flexibility, and scalability required to sustain growth in the competitive eCommerce landscape. The search functionality, a cornerstone of the customer journey, struggled to keep up with the evolving demands of users.

The objective was clear: to create a seamless and high-performance digital customer journey that would elevate Segmüller’s online presence to the next level. This required not only modernizing the technological foundation but also establishing a future-ready, scalable architecture. At the same time, the project aimed to implement the highest quality standards to ensure a sustainable digital transformation.