UX Design

Our approach to outstanding UX design

‍ Analyze customer needs: We start with an in-depth analysis of your target group, their expectations and behaviors.‍
User journey mapping: By visualizing user journeys, we identify touchpoints, potential hurdles and optimization opportunities.‍
Design Thinking: Using the Design Thinking approach, we develop creative, user-centered solutions. We dive deep into the problem, generate innovative ideas and test them in iterative steps.‍
Lean Startup concepts: We integrate Lean Startup principles to create prototypes early, validate hypotheses and react quickly to feedback. This way we avoid unnecessary development efforts and maximize effectiveness.‍
Prototyping: We use low- and high-fidelity prototypes to test designs and ensure that they meet your requirements and those of your users.‍
Iterative design: Through constant testing and improvement, we develop a final product that best represents your brand.‍
Responsive and accessible design: Our designs work on all devices and meet the highest accessibility standards.

Our tools and methods which we use

For first-class UX design, we rely on state-of-the-art tools and proven methods:

Wireframing & Prototyping: Using tools such as Figma, Sketch and InVision, we visualize your ideas and test them at an early stage.
Design Thinking Workshops: Through interactive workshops we develop user-centered, creative solutions.
Lean Startup Frameworks: We use agile methods to quickly test hypotheses and validate your ideas.
User research: We use interviews, surveys and usability tests to gather valuable insights directly from your target groups.
Heatmaps and analytics: Tools such as Hotjar and Google Analytics show us how users interact with your platform and help us to identify optimization potential.
A/B testing: We test different design options to find out which performs best.
Accessibility tools: Using tools such as Wave and Axe, we ensure that your platform is accessible to all users.

What results (deliverables) do you receive after the UX design process?

Upon completion of our UX design process, we provide you with clearly structured, practice-oriented deliverables that create immediate added value for your users, your brand and your business development. Our deliverables serve as a guide to sustainably optimize your digital offering, increase conversion rates and further sharpen your brand image.

‍Detailed UX Design Report: A comprehensive final report that transparently outlines all analysis, findings and design decisions. This document provides you with a clear roadmap to continuously develop the user experience.‍
User Journey Maps & Personas: Visual representations of the customer journey and detailed personas that help you to better understand the behavior, needs and motives of your target group. This allows you to customize your offers and provide users with an even more intuitive interaction.‍
Interactive wireframes & high-fidelity prototypes: Testable prototypes to evaluate different design concepts before committing development resources. This way you minimize risks, reduce costs and accelerate time-to-market.‍
Design guidelines & style guides: Uniform, brand-compliant guidelines that ensure that colors, typography, icons and UI elements are used consistently. This strengthens your brand identity and facilitates future design updates.‍
Usability test reports & optimization suggestions: Well-founded results from usability tests with specific recommendations for action. This allows you to specifically eliminate weaknesses, further improve the user experience and sustainably increase user satisfaction.‍
Metrics, KPIs & monitoring plans: Meaningful key figures to make the success of your UX optimizations measurable. Continuous monitoring and regular evaluations allow you to keep track of performance, user satisfaction and conversion rate increases.

With these deliverables, you have all the tools you need to sustainably develop your digital offering with the help of excellent UX design, design thinking and lean startup methods. Use the results to stand out from the competition, build a strong brand presence and achieve long-term customer loyalty.

Matthias Dietrich

CEO & Founder

As the founder and managing director of foobar Agency, Matthias brings over 20 years of experience in implementing and strategizing eCommerce projects. His expertise helps companies effectively translate technological innovation into business success.

With 19 years of experience in product and strategy development, gained in leading consultancies, international corporations and dynamic start-ups, Arnold as COO is the driving force behind the successful implementation of groundbreaking projects.

‍Arnold Brunner

COO

With 19 years of experience in product and strategy development, gained in leading consultancies, international corporations and dynamic start-ups, Arnold as COO is the driving force behind the successful implementation of groundbreaking projects.

Fritz has 10 years of experience in strategic consulting for medium-sized businesses and previously served as Head of eCommerce at Burda Digital, where he successfully guided brands like cyberport. His strategic expertise combines practical implementation with visionary approaches.

Fritz Schildt de Baey

Associate Partner

Fritz has 10 years of experience in strategic consulting for medium-sized businesses and previously served as Head of eCommerce at Burda Digital, where he successfully guided brands like cyberport. His strategic expertise combines practical implementation with visionary approaches.

Max Lüling

Advisor

Max brings more than 20 years of experience in consulting and building digital business models. His focus lies on digitizing and transforming traditional business structures to prepare companies for future challenges.

Intuitive user experiences for a strong brand presence

UX Design

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