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Web Accessibility - What you need to know
Web accessibility is already a topic for developers, but it is hardly spoken about in a business context. This article will briefly introduce what it is, the legal requirements, and why it is essential to start looking into it now.
Margit Lugstein • Jan 2023 • 3 min read • 82 views
MarTech - Enable growth by choosing the right MarTech portfolio
Data-driven digital marketing has become state-of-the-art for marketers today. Why? Because it allows marketers to build their strategies and campaigns based on real user insights and data rather than gut feeling and theoretical assumptions. Data protection requirements and the need for personalized campaigns are further increasing the importance of data-driven marketing.
Margit Lugstein • Nov 2021 • 1 min read • 607 views