Insights and outlooks from the foobar universe
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Why Predictive Analytics and CRM Improve Sales
Discover in this article the synergy of Predictive Analytics and CRM, where data-driven insights transform customer relationships. Delve into the world of predictive possibilities, from deciphering customer behavior to fortifying brand loyalty. Explore the intersections of data, technology, and human expertise, empowering businesses to predict, personalize, and prosper in the digital age. Read and discover
Michael Munder • Aug 2023 • 13 min read • 131 views
Web Accessibility - What you need to know
Web accessibility is already a topic for developers, but it is hardly spoken about in a business context. This article will briefly introduce what it is, the legal requirements, and why it is essential to start looking into it now.
Margit Lugstein • Jan 2023 • 3 min read • 121 views
MarTech - Enable growth by choosing the right MarTech portfolio
Data-driven digital marketing has become state-of-the-art for marketers today. Why? Because it allows marketers to build their strategies and campaigns based on real user insights and data rather than gut feeling and theoretical assumptions. Data protection requirements and the need for personalized campaigns are further increasing the importance of data-driven marketing.
Margit Lugstein • Nov 2021 • 1 min read • 810 views