Insights and outlooks from the foobar universe

Web accessibility is already a topic for developers, but it is hardly spoken about in a business context. This article will briefly introduce what it is, the legal requirements, and why it is essential to start looking into it now.

Data-driven digital marketing has become state-of-the-art for marketers today. Why? Because it allows marketers to build their strategies and campaigns based on real user insights and data rather than gut feeling and theoretical assumptions. Data protection requirements and the need for personalized campaigns are further increasing the importance of data-driven marketing.